PLEASANTON, Calif. -- Safeway picked up the top honor in the Produce for Better Health Foundation's annual recognition program honoring companies that go to extraordinary lengths to support and raise awareness of the 5 A Day program. PBH recognized Safeway with the Diamond Crystal Award, the highest honor in the 5 A Day National Excellence Awards for 2001. The organization cited the retailer's chainwide produce promotion, dubbed "Eat Like a Champion," that involved local schoolchildren and ...

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