DENVER -- Safeway has extended its Safeway Select Gourmet Club brand to cover healthier meal options in the frozens case. The chain has been rolling out a line of frozen dinners for two under its Eating Right label, taking a better-for-you approach by prominently displaying fat grams and calorie counts on the front of the ice-blue package. For example, the Chicken Basil Sausage Pasta dinner has nine grams of fat and 330 calories, and was priced at $4.99 for a 21-ounce box during a recent ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.