PLEASANTON, Calif. -- Safeway here said it is trying to reinvent itself. According to Steve Burd, chairman, president and chief executive officer, the company is seeking to capitalize on merchandising opportunities in perimeter departments to differentiate its stores from those of competitors, while simultaneously trying to keep labor costs in line. "We see an opportunity to reinvent the business," Burd told an investors conference here. SN contacted several industry analysts last week ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.