PLEASANTON, Calif. -- Safeway here said it is trying to reinvent itself. According to Steve Burd, chairman, president and chief executive officer, the company is seeking to capitalize on merchandising opportunities in perimeter departments to differentiate its stores from those of competitors, while simultaneously trying to keep labor costs in line. "We see an opportunity to reinvent the business," Burd told an investors conference here. SN contacted several industry analysts last week ...

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