PLEASANTON, Calif. -- Safeway here promised shoppers who chose Safeway Select brand of soft drinks over the national brand competition more than $1 million in prizes and discounts. Instant win game cards were recently included in 12-pack cartons of Safeway Select cola, diet cola, punch, lemon lime, root beer, grapefruit, grape and orange sodas. The game pieces were highlighted by a starburst on specially marked boxes. Details of the promotion were announced in an overwrap to the chain's ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.