PLEASANTON, Calif. -- Safeway began a nationwide cross promotion involving Universal's "The Cat in the Hat" video release and Coca-Cola last week. In an ad that ran in nearly all of the retailer's U.S. circulars, Safeway offered three free 2-liter bottles of Coca-Cola products with the purchase of the DVD or VHS version of the movie, which was priced at $19.99. The promotion started on the title's release date of March 16, and runs through the end of the month, according to sources. Safeway ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.