SAN DIEGO -- Major supermarket chains are showing a strong interest in organic certification after Safeway chose to get three of its six flour mills certified by Quality Assurance International here. For the past six months, Safeway has been heavily marketing its own certified organic "Select" bread brands in its 1,535 Safeway stores and 324 Von stores. Consumers have been enticed by shelf-talkers and in-store promotions for the organic wheat, whole wheat, seed, grain and multigrain breads. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.