GENEVA (FNS) -- In an effort to focus on a better shopping experience, Safeway, Cheshunt, England, is in the process of developing its next generation of self-scanning technology, which is expected to be live by the end of the year. In addition, the retailer is changing the operating methods for its customer loyalty card, and is now targeting and rewarding frequent shoppers based on customer demand, satisfaction and loyalty. Both projects will allow the retailer "to incentivize people," ...

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