PLEASANTON, Calif. -- Sales at Safeway's Vons stores in Southern California plateaued in June after a steady increase, but the company is optimistic they will pick up again, Steve Burd, chairman, president and chief executive officer, told analysts here last week. Sales rose steadily in the first 19 weeks after the strike, which ended in early March, due to increased promotional pricing, direct marketing and the introduction of new proprietary lines, including Ranchers Reserve Beef, Burd ...

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