Once again, the Thanksgiving holiday is all but upon us. So let's talk about some turkey. Specifically, let's talk about what a Safeway promotion has done to lift turkey from its near-commodity status to being the object of a little buzz. Safeway has focused a promotional effort around a recipe that shows the way to cook an entire turkey in just two hours. Moreover, Safeway is promoting not just the recipe, but locating needed ingredients together in stores so shoppers can pick up all ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.