LONDON -- Sainsbury's here has become one of the first major retailers to offer a private-label version of Fairtrade-certified coffee. Fairtrade coffee -- known as Fair Trade in the United States -- is made from beans purchased from growers that have been guaranteed a stable price, according to the Fairtrade Foundation, also here. Sainsbury's began selling Fairtrade products in 1994 and now offers biscuits, honey, chocolate, tea and sugar in addition to the coffee in its 383 stores, said a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.