LONDON -- Sainsbury's here has begun offering its suppliers free access to loyalty card data and analysis to provide greater insight into customer requirements. Working in collaboration with Lawson Software and research organization TNS, Sainsbury's said it will use data from its "Nectar" loyalty card program to provide suppliers in-depth analysis of customer purchasing trends. The project, launched in December, follows a successful pilot last year when Sainsbury's, parent of Shaw's ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.