Wedding cakes can be a profitable niche for supermarket bakeries. Yet operators sometimes fight the perception that supermarket cakes are inferior to those sold at corner bakeries, retailers and industry observers told SN. A big part of the problem is that these programs often exist in obscurity -- even regular customers may not realize their neighborhood store can whip up an elaborate multi-tiered cake for their special day. And so, with the wedding season quickly approaching, officials at ...

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