A salmon processors group is building sales momentum with a generic advertising campaign. The group, called Salmon Marketers International, based in Vancouver, British Columbia, said it has run a four-week generic promotion twice in two markets, San Francisco and the Washington/ Baltimore areas. The first promotion, run last fall, led to double-digit sales increases, it said. The second was just completed, and the sales results are not yet in. The themed campaigns, using the slogan, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.