First-aid creams and ointments are providing supermarkets with soothing relief from the scrapes suffered in their competitive battle with mass merchandisers and drug stores. As a buyer from a major Phoenix chain, who wished to remain anonymous, explained, "It really isn't that tough to compete [with mass merchandisers and drug stores]. You don't necessarily have to give [the category] away, you just have to have the selection and a fair price." Besides being a strong competitive category ...
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