SYRACUSE, N.Y. -- Penn Traffic Co. here said last week that key merchandising and marketing initiatives resulted in higher same-store sales for the third quarter and 39 weeks ended Nov. 3.
two periods on Dec. 11.
According to Joseph V. Fisher, president and chief executive officer, the sales increase was "a direct result of the implementation of key merchandising and marketing initiatives, including the chainwide rollout of our loyalty card program."
Penn Traffic completed implementation of its "Wild Card" program in September when it introduced the cards at 150 stores in New York, Pennsylvania and New England -- a year after it introduced the program at 69 stores in Ohio and West Virginia.
Fisher also said efforts to reduce costs have enabled the company to invest in increased promotional activity, "which is also helping to drive increased sales."
