SYRACUSE, N.Y. -- Penn Traffic Co. here said last week that key merchandising and marketing initiatives resulted in higher same-store sales for the third quarter and 39 weeks ended Nov. 3. two periods on Dec. 11. According to Joseph V. Fisher, president and chief executive officer, the sales increase was "a direct result of the implementation of key merchandising and marketing initiatives, including the chainwide rollout of our loyalty card program." Penn Traffic completed implementation ...

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