Something old is becoming one of the hottest strategies in selling branded goods. Sampling has been around ever since Eve tried to foist that apple on Adam. But lately, through technology and a collection of approaches loosely referred to as "value-added," brand managers are using it to cut through the advertising clutter and more directly reach their target audiences. The results have been impressive. In a recent study, 72% of consumers said they bought at least some of the brands of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.