On Wednesday, Aug. 23, in Tuscaloosa, Ala., parched high school band members and football players -- the Hillcrest High School Patriots -- cooled down after a hot practice with free samples of Mello Yello soft drink, dispensed from a customized sampling van parked at the school parking lot. For Mello Yello, a Coca-Cola Co. beverage that counts young males 12 to 20 years old as its prime consumers, this stop on its three-month van tour, which runs through October, is a finely wrought ...

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