Sampling continues to be an effective way for retail marketers to add excitement to their stores. But when mulling over their next promotion, more retailers nowadays are critically asking themselves: Where's the sizzle? In other words, they're no longer satisfied with just giving away cheese on a cracker. Plus, their shoppers are looking for something extra. Experts say the sizzle comes from adding "retailtainment" to the sampling and turning it into an event. This could be as simple as ...

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