DALLAS -- In an unusual move for a membership warehouse club, two Sam's Club units in this market increased wine sales by cross merchandising several selections with specialty oils and breads. The promotion linked Vichon Mediterranean Merlot and Chardonnay, which are produced in France, with Consorzio flavored olive oils and La Madeleine specialty breads. "It was a huge success," said David Beadle, buyer for Sam's Club Dallas division, Carrollton, Texas. Two pallets of wine, for a total ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.