On the season premiere of "The Apprentice" last week, Donald Trump's young executive wannabes wrestled with a question that, at times, has perplexed the world's largest retailer: What precisely is Sam's Club, and how is it best promoted? Challenged to sign up the most new members, the winning team used free manicures and a handsome salesman, while a contestant who failed to reach new business customers - a key constituency for Sam's Club - found herself fired by The Donald. The real winner, ...

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