PATERSON, N.J. -- For the pre-Christmas season this year, A&P's Atlantic Division here brought a new meaning to the term one-stop shopping by arranging for Santa Claus to appear in stores to hear the wishes of children. "Our position is to make shopping as easy and convenient as possible, and to make it more pleasurable," said Tony Gasparro, vice president of advertising for the regional division, which includes the Super Fresh, A&P and Waldbaum's banners. There are about 300 stores ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.