CHICAGO -- "Our customers have been asking for more than in the past," said Michael Halverson, director of marketing for candy manufacturer Sathers Inc. In a presentation at the Point- of-Purchase Advertising Institute's POPAI Marketplace here, Halverson described how his value-oriented company engineered its first POP displays last year to meet wide-ranging requirements of various seasons, trade channels and accounts, despite a shoestring budget. The solution he described, created by an ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.