NEW YORK -- Supervalu plans to launch a new brand-awareness campaign for Save-A-Lot focusing on the message that "big savings come in small boxes," Yolanda Scharton, vice president, investor relations and communications, told an investor conference here last week. Scharton also previewed the new produce distribution business Supervalu plans to launch later this year in which it will aggregate produce for customers across the Midwest at a single facility to compete with ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.