For many serious players in food retailing today, general merchandise has become an integral part of strategic positioning. The large national chains as well as aggressive smaller independents have targeted key general-merchandise categories like books/magazines, pet supplies, home/office, housewares, cooking implements and the seasonal aisle to make a statement with high-margin goods. Countless examples of concepts and tests are chronicled weekly in SN. H.E. Butt Grocery Co. in San ...

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