SCHENECTADY, N.Y. -- Price Chopper Supermarkets here has found that a trip to Wisconsin can be a sharp move when it comes to selling specialty cheese. With an eye to the future, the chain instituted a sort of student-exchange program that involved sending its cheese specialist out to work side by side with Wisconsin cheesemakers. The effort culminated last month in a jam-packed-with-action promotion that included bringing the Wisconsin cheesemakers to Price Chopper stores to talk to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.