BRAMPTON, Ontario - The response to Loblaws' new line of Joe Fresh Style fashion items has far surpassed original forecasts, according to the person responsible for the line. "It's exceeding quite extensively what our original estimates were for performance and the customer response has been much greater than we anticipated," Louise Drouin, Loblaws' senior vice president, hard and soft goods, told SN. Named Joe Fresh Style after designer Joseph Mimran, the name behind the Club Monaco and ...
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