BRAMPTON, Ontario - The response to Loblaws' new line of Joe Fresh Style fashion items has far surpassed original forecasts, according to the person responsible for the line. "It's exceeding quite extensively what our original estimates were for performance and the customer response has been much greater than we anticipated," Louise Drouin, Loblaws' senior vice president, hard and soft goods, told SN. Named Joe Fresh Style after designer Joseph Mimran, the name behind the Club Monaco and ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.