BOCA RATON, Fla. -- Building on advertising impetus from supermarkets, Scott Paper here is rolling out a worldwide promotional campaign, including television spots, for its repositioned household and personal-care paper products. Supermarket chains nationwide -- including Giant Eagle, Safeway, Albertson's, Winn-Dixie, Harris Teeter, Kroger Co., Waldbaum's and Omni Superstore -- have run full- and half-page newspaper ads devoted to Scott's new product initiatives since they began entering ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.