SEATTLE (FNS) - As a sales strategy, storytelling can be an effective way to sell fish and seafood, particularly premium and sustainably harvested products, an official at Wegmans Food Markets said during a panel discussion at the Seafood Summit here. For instance, the Rochester, N.Y.-based retailer goes the extra mile to relay the story behind Copper River salmon when the wild-caught fish from Alaska come into season in May. Promoting the product is a major effort that involves several ...

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