There's a lot in the package these days, and it's not just the product. Retail deli and bakery executives are fine-tuning their packaging to exploit its potential as a marketing tool as well as an effective container. Merchandisers across the country said they are experimenting with a multitude of options in package design. And they may have a multitude of objectives in mind, such as cutting costs, accommodating new labels or improving functionality. They are commonly realizing, too, that ...

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