SEATTLE -- With Easter just past and Memorial Day still a month and a half away, mid-April can be an awkward time for supermarkets looking to move seasonal merchandise. Visiting several retailers here last month, SN found a largely tentative approach to seasonal promotions and, indeed, to general merchandise on the whole. Most stores had no devoted promotional aisle. Some gave a nod to Mother's Day with a couple of feet in greeting cards, while others were straining to unload unsold plush ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.