Even though the megahits are expected to drive sell-through sales to new heights in the fourth quarter, could their power overshadow and cut into sales of secondary titles? In last year's fourth quarter, which didn't have megahits of this year's caliber, the top-10 sell-through titles accounted for more than 30% of the $1.6 billion in videocassette sales in the November-through-January period, according to Alexander & Associates, a New York market research firm. Still, most of the ...
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