Even though the megahits are expected to drive sell-through sales to new heights in the fourth quarter, could their power overshadow and cut into sales of secondary titles? In last year's fourth quarter, which didn't have megahits of this year's caliber, the top-10 sell-through titles accounted for more than 30% of the $1.6 billion in videocassette sales in the November-through-January period, according to Alexander & Associates, a New York market research firm. Still, most of the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.