Activation at the point-of-sale has allowed food retailers to move prepaid calling cards out of secured areas onto the main selling floor for increased sell-through. Although the technology has been available for at least two years, it has gained momentum within the supermarket channel fairly recently. Glen's Markets, Gaylord, Mich., waited until card-activation technology was available before deciding to merchandise prepaid cards. "We wouldn't start the program until POS activation was in ...

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