ORLANDO, Fla. -- While watermelons may seem to sell themselves in the summertime, a study done for the National Watermelon Promotional Board here suggests targetted promotions can boost sales by almost 400%. The study, conducted by U.S. Marketing Services in Sonoma, Calif., tracked watermelon sales at three different supermarket chains in Detroit, Chicago and Los Angeles in 1994 and 1995. The study found that consumers respond to watermelon promotions. During the study period, 12 ...
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