Green Hills Farms has good reason to be loyal to its new loyalty program. Among the preliminary results of the three-month-old initiative: Up to 50% redemption rates on select featured products. Shopping frequency among participants has increased 4.5%. Spending among members has grown 2.5%. Green Hills has 8% more customers now than it did this time last year. "People are shopping more often and spending more," said Gary Hawkins, chief executive officer, Green Hills, Syracuse, N.Y. ...

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