Although new grooming products have been arriving on supermarket shelves faster than a 5 o'clock shadow, consumers remain receptive to the next big thing. Technological innovations to razors and related products seem so numerous these days they can be downright confusing. However, industry observers tell SN that the ongoing search for the perfect shave has kept shoppers attentive and spending. “The grooming category has become progressively more competitive, given all the new product ...

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