As more manufacturers of specialty chocolates bring them to the supermarket channel, retailers are making these profitable items stand out by using special cases and displays, and merchandising them in nontraditional areas of the store. The ideal positioning for upscale chocolate is not in the candy aisle but in the floral section and the wine section, according to some retailers polled by SN. This is because in these boutique areas, a fairly high percentage of these items are purchased as ...
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