Consultants say that supermarket Web sites need to do a much better job making shoppers aware of their Web service. Here Joe Dysert, an Internet business consultant, Thousand Oaks, Calif., gives some recommendations. an e-mail customer distribution list of a firm with an already-established Web presence. Often, the firm owning the list recommends via e-mail that its customers visit the site of the list renter. Sometimes, this list owner also includes a discount coupon for goods or services ...

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