The meteoric growth of sell-through is either killing or saving the rental business, depending on a given retailer's perspective. Some said the increase in titles direct to sell-through is drawing away traffic from the rental sections and whittling away at the once-ingrained consumer rental habit. For example, retailers said "Mission Impossible," set for Nov. 12 sell-through release, would have been released initially at rental pricing in past years. But others see sell-through as a way to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.