The meteoric growth of sell-through is either killing or saving the rental business, depending on a given retailer's perspective. Some said the increase in titles direct to sell-through is drawing away traffic from the rental sections and whittling away at the once-ingrained consumer rental habit. For example, retailers said "Mission Impossible," set for Nov. 12 sell-through release, would have been released initially at rental pricing in past years. But others see sell-through as a way to ...

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