Everybody wants to get into the act. Cross-promotions of sell-through videos with other products sold in supermarkets are proliferating at a rapid pace. Manufacturers want to tap into the magic of Hollywood to promote their products, while the studios embrace the trend as a way to economically extend their marketing reach, observers said. While definitive information on the number and extent of cross-promotions is hard to come by, retailers said there will be more video marketing programs ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.