COMPTON, Calif. -- Ralphs Grocery Co., here is targeting its senior shoppers, those aged 60 and older, by launching a Ralphs Club Senior Rewards Card program. The new loyalty program affords seniors the opportunity to save an extra $1 on their grocery charges each time they accumulate $10 in purchases of Ralphs private-label products. Carried throughout the store in all product categories, the store brands are identified under six labels -- Ralphs, Private Selection, Perfect Choice, First ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.