COMPTON, Calif. -- Ralphs Grocery Co., here is targeting its senior shoppers, those aged 60 and older, by launching a Ralphs Club Senior Rewards Card program. The new loyalty program affords seniors the opportunity to save an extra $1 on their grocery charges each time they accumulate $10 in purchases of Ralphs private-label products. Carried throughout the store in all product categories, the store brands are identified under six labels -- Ralphs, Private Selection, Perfect Choice, First ...
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