NEW YORK -- Colgate-Palmolive here entered the sensitive toothpaste market today when it began shipping Colgate Sensitive Maximum Strength Toothpaste. Co.]." The Colgate toothpaste comes in a 4-oz stand-up tube. Accompanying the toothpaste launch is the Colgate Sensitive toothbrush. Colgate is recommending that retailers merchandise the brush, with its rubber handle, flexible neck and soft bristles, in the specialty toothbrush section. The average retail selling price for both products ...

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