Forget rolling back prices. Wal-Mart Stores wants to roll back the amount of packaging that moves through its vast distribution network every year. The giant retailer called on more than 150 companies to develop a mammoth Sustainable Value Network, which includes initiatives for recycling and product packaging. “Importantly, Wal-Mart wants to know details like how much fossil fuel energy and nonrenewable resources are invested in each material and whether there are alternatives based on ...

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