PORTLAND, Ore. -- A new beef product line aimed at reinvigorating customer interest in the beef case has been unveiled by Sentry Supermarkets, a 30-unit independent chain based here. Sentry Signature Beef includes all varieties of cuts, though not ground beef, which is sourced separately from another supplier. David Sorenson, company president, said that the chainwide rollout of the line concluded recently with indications that sales are up about 2% in the meat department (as a percentage ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.