A new FMI consumer study reveals yawning gaps between the most important features consumers say they want from in-store food service and what they think they are actually getting from their stores.
Has a clean facility 86%
Uses high-quality ingredients 86%
Is a good value for the money 83%
Has consistent quality 80%
Is conveniently located 80%
Allows me to choose the amount of food I need 78%
Knowing what goes into the food 78%
Trusting the people who prepare and serve the food 77%
The gap between expectation and perception:
Food has not been sitting around a long time 58%
Food is prepared fresh 48%
Food is delicious 44%
Has a clean facility 9%
Uses high-quality ingredients 56%
Is a good value for the money 45%
Has consistent quality 32%
Is conveniently located 4%
Allows me to choose the amount of food I need 9%
Knowing what goes into the food 56%
Trusting the people who prepare and serve the food 30%
Percentage whose expectations are met:
Food has not been sitting around a long time 30%
Food is prepared fresh 40%
Food is delicious 43%
Has a clean facility 77%
Uses high-quality ingredients 30%
Is a good value for the money 38%
Has consistent quality 48%
Is conveniently located 76%
Allows me to choose the amount of food I need 69%
Knowing what goes into the food 22%
Trusting the people who prepare and serve the food 47%
