CHICAGO (FNS) -- Supermarket shoppers interviewed via a live satellite hookup during the Food Marketing Institute's closing session here confirmed recent trend reports -- consumers are buying more prepared foods and craving more service. Billed as a first for a trade event, the live television interviews gave a panel of supermarket executives the chance to directly question shoppers in four cities using the facilities of four of the Tribune Co.'s broadcast stations. Most of the customers ...
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