When it comes to exploiting Web sites to build brand recognition, drive shoppers into stores and reward loyalty, supermarkets have barely begun to scratch the surface. According to the Washington-based Food Marketing Institute, just 37% of retailers are using online marketing programs commonly on an Internet Web site. Offerings on Web sites include store information, recipes, menu planning, food safety information and community news, among others. But consultants and even retailers admit ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.