Color enhancers are casting bright glints for future sales and profits in the hair color category at supermarkets. These new enhancing products are attracting new consumers to an established base of users of semipermanent coloring, according to retailers and wholesalers polled by SN. Health and beauty care buyers said color enhancement products have tapped into a pool of consumers who hope to revitalize rather than color their hair. "These items reach a new audience that hadn't even ...

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