Color enhancers are casting bright glints for future sales and profits in the hair color category at supermarkets. These new enhancing products are attracting new consumers to an established base of users of semipermanent coloring, according to retailers and wholesalers polled by SN. Health and beauty care buyers said color enhancement products have tapped into a pool of consumers who hope to revitalize rather than color their hair. "These items reach a new audience that hadn't even ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.