Retailers are praising the fruity, sweet essences emanating from the shelves where they showcase value-priced shampoos. Major suppliers with low-price brands have added new lines featuring fruit flavors and botanicals, which they say appeal to today's more sophisticated tastes for "natural" products. This year Alberto-Culver's VO5 and Suave from Helene Curtis both rolled out lines called Naturals, and Gillette has added Essentials to its White Rain. "These new lines have been strong with ...

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