LOS ANGELES -- Certified Grocers of California here has functioned as a self-described "behind-the-scenes" company throughout its 75-year history. 1974 message to Certified's members by the cooperative's president at the time, Randolph Price. "We are now doing what the chains are doing, and this is our philosophy in all of our actions -- what the chains do, we must do," Price said. "What they are good at, we must be better at. When marketing imbalance is a 'way of life,' Certified cannot ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.