Ongoing cooperative efforts between supermarkets and manufacturers to boost distribution efficiency are proving a strong motivator for working together. But players on both sides of the net say trust is still an issue. "Even with ECR, our relationships with retailers are not buddy-buddy," an official at one prominent manufacturer said. "We've been in contention with one another for 30 years, and there's not a lot of trust between us." Many retailers agree, especially when asked to share ...

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